AI Atelier Configurator
Clients choose material, colour, cut and size — and see a photorealistic AI render of the exact piece in seconds. No physical sample required.
The Haute Couture
E-Commerce Platform
Elevating luxury retail through exquisite digital experiences for discerning fashion houses.
EXPERIENCE
Digital Elegance for Luxury Retailers
Uniting heritage craftsmanship with digital elegance — the ultimate luxury retail technology.
Virtual Try-On
Your client uploads a photo — or uses the live AR camera — and sees the coat on themselves. Uploaded photos are auto-deleted, fully privacy-safe.
QR Authenticity Certificate
Every piece ships with a cryptographically signed QR certificate — publicly verifiable for a lifetime, across resale and ownership transfer.
PLATFORM
Transform Digital Retail
Furéllea unites a couture storefront, an in-store showroom and a lifelong trust layer — in one platform.
- Couture storefront — collections, product trust chips, wishlist, multilingual
- Secure reservation & checkout — Stripe & PayPal, 3-D Secure
- Multi-tenant SaaS — isolated brand channels, brand & platform admin
- Built-in trust & GDPR — certificates, cookie consent, data export
HOW IT WORKS
From idea to lifelong proof
Three steps turn a client's vision into a made-to-order piece that stays verifiable for life.
01
Configure & preview
Your client composes their piece — material, colour, cut, size — and sees a photorealistic AI preview in seconds, on the web or the showroom iPad.
02
Reserve & craft
The piece is reserved — limited-edition caps enforced atomically — paid securely via Stripe or PayPal, then made to order.
03
Certify for life
A signed QR certificate is issued automatically — publicly verifiable forever, across resale and new owners.
EARLY ACCESS
A Founding Maison Program
Furéllea is opening to a small circle of founding maisons. Partner with us early and help shape the platform around how your house actually sells.
Shape the roadmap
A direct line to the product team — the features you need are prioritised around your atelier's workflow.
Founding terms
Preferred commercial terms reserved for founding partners, with no long-term commitment.
White-glove onboarding
We set up your channel, theme and catalogue together — hands-on, until you are live.
CAPABILITIES
Built for how maisons sell
From the showroom to the web, Furéllea unifies the tools a fur maison needs into one coherent platform.
Unified Web & Showroom
One platform for your online store and the in-store iPad — same configurator, same reservation, same certificate.
Limited Edition Engine
Run pieces as “Only N worldwide.” The cap is enforced atomically; sold-out editions stay visible as a prestige signal.
Bespoke Quote-to-Order
Manage made-to-order requests end to end — quote a price, approve and convert it into a paid order from a single inbox.
PLANS
Tailored to your maison
Every plan is configured to your house. Pricing is shared in a private consultation — no off-the-shelf packages.
Essential
For a single boutique going online
- Couture storefront in your brand identity
- AI atelier configurator & preview
- QR authenticity certificates
Premium
For maisons selling web + showroom
- Everything in Essential
- Unified Store-Mode iPad showroom
- Virtual try-on & bespoke quotes
Couture
For global, multi-channel houses
- Everything in Premium
- Own theme & brand-level controls
- Priority onboarding & support
ABOUT FURELLEA
Digital Elegance for Luxury Retailers
Furéllea brings the storefront, the showroom and a lifelong trust layer into one platform — purpose-built for luxury fur fashion.
Most houses stitch a webshop, an in-store process and authenticity paperwork together from separate tools. Furéllea unifies them, so every piece stays consistent from first sketch to resale.
Built multi-tenant from the ground up, the platform is designed to carry many maisons — each with its own shop, identity and catalogue.
1
Platform for web & showroom
∞
Lifetime certificate verification
4
Languages out of the box
FAQ
Questions, answered
Is my data isolated from other brands?
Yes. Furéllea is multi-tenant — each maison runs on its own channel with isolation enforced at the database layer. Your customers, orders and certificates are yours alone.
Which payment methods are supported?
Stripe and PayPal are live today — cards with 3-D Secure, wallets and Klarna via Stripe. Further providers are on the roadmap.
Can I keep my own brand identity?
Yes. Each maison runs its own theme and brand identity on its channel — your storefront looks like you, not like a template.
Is it GDPR-compliant?
Yes — one-click data export and account anonymisation, cookie consent, legal pages and EU-based hosting are built in.
How does onboarding work?
Guided and hands-on: we set up your channel, theme and catalogue with you, then walk a go-live checklist together.
EXCLUSIVE ACCESS
Request Your Private Consultation
Discover how Furellea can elevate your boutique experience with a personalized demonstration.